Dexter Holland, is an American musician who is best known as the lead vocalist, rhythm guitarist, and primary songwriter of the American rock punk band, The Offspring. To date, The Offspring has sold over 40 million albums worldwide. According to Nielsen SoundScan, they have sold almost 17 million albums in the United States, of which 15 million are certified by the Recording Industry Association of America (RIAA).
Gringo Bandito brand of hot sauce is the pepper sauce created by Dexter Holland. I got the chance to ask Dexter a few questions about how he got started in the spicy food industry and what’s next. Here is what he had to say to my questions.
Hi Dexter, I truly love Gringo Bandito. I see it in so many retailers around the country.
So why hot sauce?
Awesome! Glad you like it. I chose hot sauce mainly because growing up in Southern California, Mexican cuisine had always been a very prominent thing in my life. I developed a true appreciation for it and all of its varieties, I was always especially drawn to all the different hot sauces.
How did you get into making your own brand of hot sauce?
I was intrigued by the idea of a hot sauce that was all natural and contained less salt than other available brands, so I began experimenting with different recipes and flavours on my own. Once the hot sauce was developed and I had received positive feedback from friends and family, I decided it was time to put the brand in motion. I really loved the creative branding process as I was able to add my own flare.
Where did the idea of the picture on the label come from?
Once I came up with the name Gringo Bandito, the image on the label almost came naturally. I thought that myself dressed up as a bandito would be a super cool symbol for the brand.
How much of the flavour ideas and recipes were you involved in?
I work very closely with the Gringo Bandito team in the flavour and recipe development process. I really started just sorting through my favourite peppers and narrowing down on those that give that full-bodied flavour— that was really important to me. Developing the Private Reserve hot sauce is something I looked forward to each year because it gave me the opportunity to experiment with new flavours. The Private Reserve hot sauces are super unique as they always use different peppers and ingredients than our standard sauces, it’s something I really enjoy being involved in.
I think your last flavour (Spicy Yellow) that you came out with is one of my favourite hot sauces. What inspired you to bring this sauce to market?
The Spicy Yellow was actually our 2018 Private Reserve. The amazing feedback we got on it pushed us to make it part of our permanent collection. It’s uniqueness comes from the Scotch Bonnet peppers and it’s extremely vibrant yellow colour. It goes great in a four-pack along with the Green, Original Red, and Super Hot!
Has there been any flavours you tried creating for Gringo Bandito and did not follow through with?
We do a lot of experimenting with different flavours, especially when developing the Private Reserve. You could say we have a lot of “unreleased material”.
How many bottles of Gringo Bandito do you estimate are sold in a year? And to date?
Fortunately, too much to count! We’ve seen huge growth in the hot sauce popularity in the past few years, Gringo Bandito has definitely been fuelled by that. It’s now sold in over 500 restaurants, 7,000 supermarkets and remains in the top 10 customer-rated hot sauce on Amazon.
How many countries are your hot sauces sold in?
Gringo Bandito is distributed in 10 countries!
If people can’t find your sauces in retail stores, where can they get it?
We have multipacks of hot sauce along with a lot of other cool swag on our website https://gringobanditostore.com or you can find us on Amazon.
I’m thinking you need a Gringo Bandito Hot Sauce Holster. Would you like one? I can help you with that.
That’d be super rad!
What’s next for Gringo Bandito? New flavours? Salsas? Anything else?
We have salsa available in restaurants such as Chronic Tacos in Southern California if you ever get the chance to check that out!
I want to thank Bob Bradley of Gringo Bandito for helping me connect with Dexter, and thank Dexter for taking the time out of his busy touring schedule to answer my questions. I’m looking forward to hopefully connecting with Dexter on his next stop in the Detroit area on the next Offspring tour.
You can see my review of Gringo Bandito on the Tasting The Heat Celebrity Sauces Page here. https://www.tastingtheheat.com/dexter-holland.html